The Royal Bank of Scotland Group
For RBS, we marketed the Bank’s staff benefits programme to reflect the lifestyles and needs of a very diverse workforce. We created campaigns flexible enough to be tailored towards different demographics, using a variety of different media.
In addition we produced a series of publications communicating the RBS Group Pension Scheme. For RBS Global Banking & Markets, our StudentBoard ran an extensive Pan-European on-campus research programme and a UK research project for the Bank’s insurance division.